Content Writer

Responsibilities

• Write engaging content for the company website, blog, and social media channels
• Create product descriptions, landing page copy, and SEO-optimized articles on solar energy topics
• Draft email campaigns, WhatsApp marketing messages, and customer communication templates
• Research and write educational content about PM Surya Ghar scheme, solar subsidies, and rooftop solar benefits
• Collaborate with the design team to create compelling visual + text content for social media
• Maintain a content calendar and ensure consistent publishing across all channels
• Proofread and edit content for accuracy, grammar, and brand voice consistency

Requirements

• 1-2 years of experience in content writing, copywriting, or digital marketing
• Excellent writing skills in Hindi and English
• Basic understanding of SEO principles and keyword research
• Familiarity with social media platforms (Instagram, Facebook, LinkedIn, YouTube)
• Ability to simplify technical solar concepts for a general audience
• Graduate in any discipline; Mass Communication or Journalism preferred
• Portfolio or writing samples required

Benefits

• Fixed salary + performance bonus
• PF + ESI
• Hybrid work model — 3 days office, 2 days remote
• Creative freedom to shape the brand voice
• Training on solar industry knowledge
• Growth path to Content Lead / Marketing Manager

Additional Details